As FIFA has signed sponsorship with for the Qatar2022 World Cup, CEO Kris Marszalek ensured they will continue utilizing their platform to empower the future of world-class sports and fan experiences around the world.

“ has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world” said Kay Madati, FIFA’s chief commercial officer to Reuters.


Noting that has inked sponsorship deals with the NBA team Philadelphia 76ers, the Ultimate Fighting Championship and Formula 1 last year (and also acquired naming rights to the Staples Centre, home of the NBA franchise Los Angeles Lakers, in a 20-year deal).

Source: Reuters