Privacy Policy

1. Who we are

Using Blockchain Ltd (“Using Blockchain Ltd“, “Using Blockchain“, “UBC Digital“, “we“, “us“) provides an UBC Digital suite of technologies to publishers for use on their websites (“UBC Digital Tools“). UBC Digital Tools provide website owners with the capability to engage users of their websites with social networks and other destinations via a browser plug-in or website plug-in. With UBC Digital Tools, publishers can (i) enable users to share, follow, view, recommend and interact with the publisher’s content, and (ii) collect information from those users as a result of their visit. The UBC Digital Tools are available for download through UBC.Digital or through selected third party sites.

This Privacy Policy applies to the processing of personal information by Using Blockchain Ltd of:

• visitors and users of the various Using Blockchain Ltd sites, including our websites on ubc.digital, computer or mobile software applications and our social media pages that link to this Privacy Policy (collectively referred to as the “UBC Digital Sites“);
• attendees of Using Blockchain Ltd-sponsored events;
• customers and prospective customers and their representatives;
• subscribers to UBC Digital Magazine; and
• suppliers and business partners and their representatives.

When interacting with our websites, you also have the ability to link or connect with non-Using Blockchain Ltd websites, services, social networks, applications or other features. Enabling these features will lead to other parties than Using Blockchain Ltd processing information about you. Using Blockchain Ltd does not have any control over these features of other parties. We encourage you to review the privacy policies of these parties before using these features.

This UBC Digital Privacy Policy (also referred to as the “Privacy Policy”) informs consumers about the collection, use, sharing, and selling (collectively referred to as “processing” or “process“) of your personal information in connection with Using Blockchain Ltd’s provision of the UBC Digital Tools and UBC Digital Sites. It also explains the privacy rights you have in relation to these processing activities.

When you interact with a website on which a publisher has installed UBC Digital Tools, your direct interactions are primarily with that publisher. In our UBC Digital Terms of Service with the publisher, we require that the publisher informs you directly of how it collects and uses your personal information in this context, and gets your consent where appropriate. We may then also receive information about you via your interactions with the publisher’s UBC Digital Tools, so this Privacy Policy informs you how we process that personal information.

This Privacy Policy was last updated on June 25, 2020. However, the Privacy Policy can change over time, for example to meet changing business or legal requirements. The most up-to-date version can be found on this website. In case there is an important change that we want to highlight to you, we will also inform you in another appropriate way (for example, via a pop-up notice or statement of changes on our website).

2. What personal data we collect and why we collect it

2.1. Scope

As described above, this Privacy Policy applies to information received via UBC Digital Tools installed on a publisher’s website (“Publisher Site“) or received via UBC Digital Sites (“UBC Digital Data“). “Publisher” means the owner or operator of a Publisher Site that incorporates and displays the UBC Digital Tools and makes the UBC Digital Tools available to you other than by visiting UBC Digital Sites.

Specific pieces of information about you that Using Blockchain Ltd may be collect and process includes:

• name and physical address, email addresses, and telephone numbers;
• demographic attributes, when tied to personal information that identifies you;
• photographs and testimonials;
• transactional data, including products and services ordered, financial details and payment methods;
• company data such as the name, size and location of the company you work for and your role within the company;
• data from surveys and publicly available information, such as social media posts;
• call recording and chat transcript data from Sales and customer support calls and live chat sessions;
• unique IDs such as your mobile device identifier or cookie ID on your browser;
• IP address and information that may be derived from IP address, such as geographic location;
• information about a device you use, such as browser, device type, operating system, the presence or use of “apps”, screen resolution, and the preferred language;
• behavioral data of the internet connected computer or device you use when interacting with the UBC Digital Sites, such as advertisements clicked or viewed, sites and content areas, date and time of activities or the web search used to locate and navigate to a site; and
• CEO name linked to the CEO’s company information and activities (for certain Using Blockchain Ltd services relating to public company information and activity).

Please note that Using Blockchain Ltd does not control the content that you may post to UBC Digital Communities forums or social networks; in some cases, such content may be publicly available on the Internet. You should carefully consider whether you wish to submit personal information to these forums or social networks and whether you wish to make your profile available to other users, and you should tailor any content you may submit accordingly.

2.2. Why we use your personal information

We may use personal information for the following business purposes:

• to communicate and respond to your requests and inquiries to Using Blockchain Ltd;
• to deliver functionality on UBC Digital Sites and for their technical and functional management;
• to engage in transactions with customers, suppliers and business partners and to process orders for Using Blockchain Ltd products and services;
• to analyze, develop, improve and optimize the use, function and performance of our sites and products and services;
• to manage the security of our sites, networks and systems; and
• to comply with applicable laws and regulations and to operate our business.

We may use personal information for the following commercial purposes:

• to administer subscriptions of UBC Digital Magazine; and
• to market our products and services or related products and services, and to tailor our marketing and sales activities to your or your company’s interests.

We may also use the names of company CEOs to provide select services to Using Blockchain Ltd customers which may include publicly-available information regarding names of company CEOs.

3. Who we share your data with

3.1 Sharing within Using Blockchain Ltd

UBC Digital Data can be shared globally throughout Using Blockchain Ltd organization for business purposes, as specified in Section 2.2. Using Blockchain Ltd employees and representatives are authorized to access personal information only to the extent necessary to perform their job functions.

3.2 Sharing with third parties

We may share personal information with the following third parties for a business purpose:

• Third-party service providers (for example, credit card processing services, order fulfilment, analytics, event/campaign management, website management, information technology and related infrastructure provision, customer service, e-mail delivery, auditing, and other similar service providers) in order for those service providers to perform business functions on behalf of Using Blockchain Ltd;
• Relevant third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings);
• As required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes.

We may share personal information with the following third parties for a commercial purpose:

• UBC Digital Magazine distributors or resellers for further follow-up related to your interests, specific partners that offer complementary products and services or with third parties to facilitate interest-based advertising.

When third parties are given access to personal information, we will take appropriate contractual, technical and organizational measures designed to ensure that personal information is processed only to the extent that such processing is necessary, consistent with this Privacy Policy, and in accordance with applicable law.

4. How long we retain your data

Using Blockchain Ltd maintains personal information for the following retention periods:

• Information about you we collect to engage in transactions with our customers, suppliers and business partners, and to process purchases of our products and services, will be retained for the duration of the transaction or services period, or longer as necessary for record retention and legal compliance purposes.
• If you have registered for an UBC Digital Sites account, your account information will be retained for as long as you maintain an active account. Your account and account information will be deleted if you do not log in for 18 consecutive months. Using Blockchain Ltd retains records of that deletion for 90 days.
• If you have registered for our newsletters and blogs, including UBC Digital Magazine, your subscription data will be retained for as long as you are subscribed to our distribution lists. Using Blockchain Ltd retains records of that deletion for 30 days.
• Contact information such as your email address or phone number collected online on UBC Digital Sites or offline from our interactions with you at events and conferences, and used for direct marketing and sales activities will be retained for as long as we have an active (customer) relationship with you. We treat you as an active contact if (i) you have interacted with Using Blockchain Ltd or updated your contact details and preferences in the past 18 months; and (ii) you have not made a deletion request.
• If you have reached out to us via Using Blockchain Ltd Sales chat, we will delete all chat transcripts 90 days after the chat has concluded.
• If you have reached out to us via our support line and you have not opted out of call recording, we will delete call recordings 60 days after the call has concluded unless otherwise specified during the call.
• Personal information needed to retain your opt-out preferences is retained for 20 years (or longer as necessary to comply with applicable law).

5. What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

We provide multiple choices in respect of the information we process about you:

• Opt-out of our use or sharing of your personal information
  You may withdraw consent you have previously provided for the processing of information about you, including for email marketing by Using Blockchain Ltd.
• Delete personal information
  You can ask us to erase or delete all or some of the information about you.
• Change or correct personal information
  You can edit some of the information about you by. You can also ask us to change, update or fix information about you in certain cases, particularly if it is inaccurate.
• Object to, or limit or restrict use of personal information
  You can ask us to stop using all or some of the information about you (for example, if we have no legal right to keep using it) or to limit our use of it (for example, if the information about you is inaccurate).
• Right to access and/or have your information provided to you
  You can also ask us for a copy of information about you and can ask for a copy of information about you provided in machine readable form if you reside in the EU or other jurisdiction that provides you this right as a matter of law.

You can exercise these choices in accordance with applicable laws as specified on our Privacy Choices page, or by filling out our inquiry form.

Opt-out and object to our use of personal information. Using Blockchain Ltd offers multiple ways for you to opt out of third party sharing or selling and object to our use of your personal information as described in this Privacy Policy.

• UBC Digital Opt-out. If you prefer that Using Blockchain Ltd and our third party partners do not receive your personal information via Cookies and Pixels for the purposes outlined in this Privacy Policy, you may opt out of collection at any time via the UBC Digital Cloud opt-out, available at https://ubc.digital/optout#personal-info. Upon opting out, we will place an opt-out Cookie on your device. The opt-out Cookie tells the UBC Digital Tools not to include information from that device in UBC Digital Data.
• AdTech Industry Opt-out. You may also opt out of third party sharing or selling by the UBC Digital Cloud by using the opt-out tools provided by the following industry groups:
  • Digital Advertising Alliance (‘DAA’): http://www.aboutads.info/choices/
  • Network Advertising Initiative (‘NAI’): http://optout.networkadvertising.org
  • European Interactive Digital Adverting Alliance (‘EDAA’): http://www.youronlinechoices.eu/ and http://www.edaa.eu/
• Do Not Track. Using Blockchain Ltd honors “Do Not Track” browser settings, meaning we will not track your browser for marketing purposes while you have “Do Not Track” turned on in your browser settings.

Please note that if you opt out using the first two opt out tools, you may still temporarily receive marketing due to marketing campaigns already underway. However, you will be opted-out of all future marketing campaigns that use the UBC Digital Data.

Also note that the first two opt out tools are currently cookie-based and prevent Using Blockchain Ltd from using, sharing, or selling your personal information for interest-based advertising on the browser on which they are installed. As a result, the opt out will only function if your browser is set to accept third-party cookies and may not function where cookies are sometimes automatically disabled or removed (e.g., certain mobile devices and operating systems). If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt out again. Using Blockchain Ltd does not use persistent, unique identifiers to revive a previously opted-out profile or deleted cookie.

Access personal information
In order to exercise your right to access your online information, you can use the UBC Digital Data Registry (“Registry“) to view the online segments Using Blockchain Ltd has associated with your device. By accessing this Registry, you can view the types of third-party interest segments that are shared with or sold to Using Blockchain Ltd customers. Please note that the interest segments you see within the Registry is information about you from the profile associated with the specific browser, computer or device that you are using to visit the Registry. You may see different segments when viewing the Registry from a different browser, computer or device. We therefore recommend using different browsers and devices when accessing the Registry.

Delete personal information
You can erase or delete the UBC Digital Data Using Blockchain Ltd is processing about your device or remove segments in the Registry by opting out of Using Blockchain Ltd services using the opt-out tool.

6. Dispute resolution or filing a complaint

If you have any complaints regarding our compliance with this Privacy Policy, please contact us first. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with this Privacy Policy and in accordance with applicable law.

You also have the right to file a complaint with a competent data protection authority if you are a resident of a European Union member state.