It has been announced that KFC filed a trademark application for its name and logos for virtual foods and drinks, NFTs, virtual restaurants and an online store with virtual goods. This new virtual world will also feature food deliveries in the metaverse and real world.

“Clearly, Yum! Brands sees the potential of the metaverse and is preparing its trademarks and brands for the virtual economy that will dominate it.” -Mike Kondoudis, a licensed trademark attorney

The number of trademark filings for NFTs and virtual products and services from the restaurant and food/beverage sectors are expected to increase, noting that earlier this year, McDonald’s announced plans to move into the metaverse, and other food companies owned by brands like Pizza Hut and Taco Bell, also filed for trademarks for its name and logo for drinks and foods.