Cristiano Ronaldo has recently signed an exclusive NFT partnership with Binance, the largest crypto exchange, with an aim to introduce soccer fans to the Web3 ecosystem through global NFT campaigns, noting that the NFTs will be sold on the Binance NFT platform exclusively.
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.” -Cristiano Ronaldo, football superstar
cointelegraph
Changpeng Zhao, the CEO and founder of Binance, praised Ronaldo’s accomplishments in soccer and mentioned that the athlete has “transcended sport to become an icon in multiple industries,” and that he has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.